→ Mural
→ Applications
Dutch Fries.
For this project, we started in reverse. The process began with a 2 x 5.5 meter mural inspired by Amsterdam’s iconic Nine Streets neighborhood, created for a new venue in the heart of San Fernando, Chile.
As the mural developed, the client invited us to rethink and refresh the brand identity only weeks before opening. What initially started as an artistic intervention naturally evolved into a broader visual identity system, including communication assets, graphics, and brand applications.
The mural was executed using mixed media techniques, combining spray paint, thousands of Posca marker details, and expressive brushwork to create texture, depth, and architectural character throughout the piece.
A project built through trust, experimentation, and a shared ambition to create a memorable spatial and visual experience.